Black Friday 2021 will last longer than usual because consumer shopping behavior has changed after COVID-19. Instead of buying in the traditional form, they now switch to online shopping. And the buying needs of consumers are also different.
Years ago, consumers hunted Black Friday for everything from clothes, electronics, home appliances… even cars and tours. But this year they do not need to go far and are aware of the prevention of COVID-19. So most likely the products they are interested in are items for post-pandemic life.
Here are the top-selling products on Black Friday 2021.
Local tour tickets
COVID-19 has a direct impact on the tourism industry. Currently, major sightseeing tours have been canceled because of the fear of going far, especially countries or territories at risk of outbreaks. Users need to go closer to ensure their jobs. enjoy a vacation and reduce the risk of flying, or traveling long distances.
In particular, discount tickets and coupons that customers purchased on Black Friday 2021 will be refunded in many cases of changes in the epidemic situation.
As part of the travel agency’s strategy, customers who book tickets can book their trips a month or a year in advance. This is an opportunity for tourism and travel businesses to find opportunities to offset some of the losses since COVID-19 took place.
Tools for outdoor activities
Our work and daily lives have been turned upside down due to the pandemic. Most of us work more online from home than in person. Social distancing regulations are being implemented, causing many people’s moods to suffocate. Therefore, many people choose to have a picnic and participate in outdoor activities with friends as a way to relieve themselves.
Accordingly, camping reservation services are 400% more productive than at the same time last year, and the number of first-timers is estimated at 20%. This means they are more likely to need equipment for their play needs.
Customers will be looking for deals on camping products, including tents, sleeping bags, and stoves. With an uncertain travel space, investing in these kits allows us to have adventures that limit the risks of disease.
This year, RV sales have increased dramatically, with 10%, and in 2021, 20%. With the complicated situation of the COVID-19 epidemic, buying or renting RVs for travel is the solution chosen by many people.
The RV series is fully designed like a normal house, can be expanded to the sides, and has enough room for groups of 4-8 people. At present, the demand for parking space at places like this is very high.
TVs and tablets
In addition to items serving the needs related to COVID-19 prevention, many electronic accessories are also strongly purchased by users. There are many discount codes, attractive coupons for electronic items. Electronics are always a big deal on Black Friday, especially this year.
Places where crowds gather such as theaters and cinemas have closed their operations to prevent COVID-19. This is one of the reasons why users want to buy TVs, adding more TVs and tablets with larger versions to their homes.
2021 is an opportunity for many novice cooks to become “home chefs”, as they can create delicious food without going out. Accordingly, Black Friday will boost sales for kitchen items large and small, including high-end and budget appliances such as air fryers, pressure cookers, and ice cream machines.
Home gym equipment
COVID-19 changes the habits of consumers, instead of going to the gym, they are turning to work out at home. Customers will need to buy exercise equipment with incentives on treadmills, weight sets, and other exercise equipment.
At the same time, home training services or online tutorials are also being taken advantage of.
Games and toys
Game offerings and toys are always Black Friday bestsellers, as people tend to shop during their holidays. This trend will continue this year but not just for kids.
Customers will be looking for games and toys for all ages as a way to entertain at home, and potentially connect with family or friends. Virtual or small-group gaming services will be particularly popular this year.
After COVID-19, households have more need to refurbish and repair their homes. This is seen as a wave for businesses to sell more appliances and furniture than usual on Black Friday.
These items will be preferential, helping customers to save their living space at a moderate cost and improve the value of their house.
Smart home products
Besides typical electronics and home appliances sales, the smart home product niche also grew strongly this year. Items such as smart plugs, light bulbs, voice assistants, and voice-controlled electronics will sell well on Black Friday 2021.
Labor protective gear
According to statistics of garment companies, sales of professional workwear are declining, but sales of fashion clothing are skyrocketing.
The fashion industry, especially pajamas and sunglasses, is expected to grow by nearly $20 billion in the next few years.
Throughout 2021, some stores have seen sales revenue increase by more than 1,000% for the year. Accordingly, consumers will continue to buy items such as pajamas, sportswear, sunglasses, slippers, and anything else that makes them comfortable at work, school, or home.
Above are the top products that are expected to be bought the most on Black Friday 2021. Take advantage of discount codes, attractive coupons to shop and save during the holidays. Wish you a happy purchase.